Brad Pitt’s Chanel No. 5 ad is here!
How do you feel about Brad Pitt selling fragrance—women’s fragrance? Chanel allegedly paid him $7 million (!!) for this 30-second spot, in which he’s (frankly) lookin’ a bit scruffy in the face and...
View ArticleKristen Stewart’s Balenciaga live chat
Missed tuning in to see K-Stew’s live online chat on behalf of Balenciaga’s new scent (which she’s now fronting)? Catch up with this vid—and find out what she has to say about her sense of style, her...
View ArticleBrad Pitt is back with a second vid for Chanel No. 5
And… here we go again? The second vid in Brad Pitt’s Chanel No. 5 series features the same black-and-white footage as the first, except this time it’s interspersed with futuristic scenes in colour...
View ArticleForget Brad Pitt—THIS Chanel No. 5 vid, starring Marilyn Monroe, is worth...
Long before the hoopla over a scruffy-looking Brad Pitt getting paid kajillions to emote romantic platitudes about Chanel No. 5, there was Marilyn Monroe. In this just-released vid, you’ll hear lost...
View ArticleBehind the scenes with the ultimate Chloé (fragrance) girl, Suvi Koponen
The Chloé girl—whether on the runway or in an ad campaign—is so freaking cool, it hurts. She’s not overtly sexy, she’s often a little bit ’70s, she chooses a covetable neutral-toned palette… and in...
View ArticleBehind the scenes of Dolce & Gabbana’s sexy fragrance shoot in Sicily (watch...
It’s three degrees and raining here in Toronto right now. Wouldn’t it be great to be in sunny Sicily instead? Well, this vid transports you there. It’s a behind-the-scenes look at Dolce & Gabbana’s...
View ArticleWatch Evan Rachel Wood in this steamy vid for Gucci’s newest scent
Is it hot in here? You’ll know what I mean when you watch this video. Gucci fragrance face Evan Rachel Wood stars with Chris Evans in the Frank Miller-directed ad for Gucci Guilty Black, the brand’s...
View ArticleThe story behind Christian Dior’s iconic Miss Dior fragrance
The house of Christian Dior has just unveiled a new campaign for its Miss Dior fragrance, starring Natalie Portman—but before you see it, you’ve gotta check out this mini-film about the story behind...
View ArticleBlake Lively talks about her plans for Mother’s Day (and her mom’s favourite...
Stars! They’re just like us! No, really. In this vid from the folks at Gucci, Blake Lively—the face of the brand’s latest fragrance, Première—talks about going home for Mother’s Day, family traditions...
View ArticleLet’s all go to Capri this summer with Dolce & Gabbana
Or maybe just in spirit. The brand has just released this behind-the-scenes vid of its new Light Blue fragrance campaign, shot in Capri by Mario Testino. It stars Brit male model David Gandy in some...
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Exclusive photos and interview! Supermodel Laetitia Casta on her latest...
The first time I interviewed French supermodel and actress Laetitia Casta was a few years back, when I was on staff at ELLE Canada—and to this day she remains possibly the best-looking person I’ve ever...
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Hot-guy-in-a-fragrance-ad alert: Garrett Hedlund is YSL’s new face!
So I haven’t seen On the Road yet. But I HAVE seen Country Strong (don’t laugh). And I completely, 100 percent understand why Yves Saint Laurent has just announced their choice of Garrett Hedlund as...
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This fragrance smells pretty much like Bobbi Brown Beach… except it’s only $15
Have we talked about how much I love Bobbi Brown Beach? It was introduced before my time in beauty (back in 2002), but I discovered it circa 2006 or 2007, and have worn it off and on ever since. It’s a...
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I love this fragrance so much, I almost don’t want to tell you about it
Almost. Because as much as I love sharing all my latest must-owns with you… there’s just something about fragrance that’s different from all the other beauty categories. It took me years to give up the...
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A sparkling white bottle and giant bow make this the cutest edition of...
If I recall correctly, I’m pretty sure my jaw actually dropped open when I opened up the package containing this beauty: Isn’t she pretty? This is the limited-edition holiday version of Viktor &...
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New! Sneak peek at La Tentation de Nina, the next scent in the Nina Ricci...
Ever wanted to smell like a macaron? I can’t say I’ve considered it, but I’m still super-excited about an upcoming fragrance that was inspired by the delectable macarons from famed Parisian patisserie...
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From fresh to floral to sexy to sweet—everything you need to know to pick...
It’s that time again! Time to make our way through the kajillion new fragrances that are launching this spring. I’ve narrowed things down to my 12 favourites. Here’s my take on what they’re like—and...
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Fan of white flowers? Into niche scents? Then you need to know about Leila...
The funny thing about celebrities and fragrances is that they’re probably the last people to actually wear the mainstream scents you see them promoting. I mean, I know they say they do… but this...
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Love beachy, summery scents? 10 new ones to try!
Summer fragrances are the best kind of fragrances, amirite? This year, a whole new crop of them evoke sun, sea, sand and long, lazy days. Take your pick for an instant getaway: 1. Bond No. 9 Shelter...
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Fresh lives up to its name with two new citrusy scents that you’ll actually...
Candles? For summer? Well, I can understand why you might put them on hiatus. I’ve got loads of spicy, woodsy or vanilla-type scents that are really only appropriate for wintry days when I want to...
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